From Flyers to Facebook: Lessons in Therapy Marketing Artwork

Animals and Aquatics

Animals and Aquatics is the podcast for occupational therapy providers who are passionate about a career outside the box. It's where we go behind the scenes and take a deep dive into the world of incorporating animals and aquatics into authentic occupational therapy sessions.We are obsessed with helping you elevate your interventions and get one step closer to starting your dream career.We are a husband and wife, mama and dad to three littles, COTA and OT, and business partners. Each episode, we chat about our weekly sessions and problem solve better outcomes for our clients, review interesting research around nature-based therapy, the benefits of partnering with animals and the healing powers of water. We love to interview industry professionals who share their experiences, insights, and advice on the building a dream career.From how to find facilities to partner with (if you don't own a horse or a pool), intervention planning, to fieldwork placements and sites, we'll provide actionable tips & tools, systems & processes, resources & training you need to make your dream a reality.So whether you’re just starting out on your animals and aquatics journey or you’re a seasoned provider, join us today as we talk all things Animals and Aquatics in occupational therapy!

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Animals and Aquatics

From Flyers to Facebook: Lessons in Therapy Marketing

March 26, 2024 • gina taylor • Season 2 • Episode 8

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In this episode of "Animals and Aquatics in OT," host Gina explores effective marketing strategies for unique private practices incorporating hippotherapy or aquatics. Reflecting on recent conferences attended and the significance of marketing, Gina discusses the concept of brand storytelling, emphasizing values and mission over traditional branding elements. She shares insights into failed marketing strategies like flyers and doctor referrals and highlights pitfalls to avoid, including focusing solely on animals or aquatics and inconsistent marketing efforts. Gina reveals the practice's number one successful strategy. Additional successful strategies like networking with other therapists and tracking client sources are discussed. Listeners are encouraged to rate and review the podcast to support future episodes.

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Gina

Host

Ryan

Co-host